According to the official notification the approximate annual buying power of Indian Americans in the United States is around $22 billion. Therefore Malayalam Vartha aims to reach out to more and more readers as each edition is published to increase the awareness and level of production through this newspaper. Since Malayalam Vartha is the most circulated newspaper in this prosperous country, its advertising capacity is huge. With subscribers touching more than 40,000 and 125,000 readers in America & Canada, this newspaper is the ideal source to advertise products and services. It aims to be able to advance the potential of businesses both in India and America with the mutual understanding that across the globe, we can hold hands and make much more possible. This will help Indian Americans to be positive contributors and prosper in every area in society especially for the upliftment of the less privileged and to be the voice of those who are suppressed in society. If we are able to achieve this, then Malayalam Vartha will remain as a newspaper with a soul. 

Keralites in America
 
Keralites in America are a group of people who come orginally from Kerala, a Southern state of India. The language of Kerala is Malayalam and they are heirs of rich cultural heritage. This community has different religions (even different castes with in the same religion) customs and traditions. They have different idols but have a unity under one name, "Keralites". Keralites being very cooperative live like brothers and sisters in unison and harmony. At the time of need they help each other regardless of the level of their education, economic status or religious affiliation. Most of the Malayalees live in the large cities. A small portion of this community is constantly on the move in this country looking for better job opportunities and living standards. Before 1965, only significant number of Keralites came to America. Most of them came for higher education in the fields of Theology, Liberal Arts, Engineering and Medical Science. Majority of them have gone back to India after completion of their studies. Those who chose to stay back in US currently are less than 1% of the total immigrants in the Country.
Since 1965 Malayalees have opted to become permanent resident of United States. They sponsored their relatives and friends and also provided for them till the newcomers could make their live hood. Culture and religious activities are very common in this Community. There are more than 400 different cultural and religious organizations all over America. These organizations bring together malayalees living in and around different localities to project a better image of the culture of their own. If the Kerala Community, its culture and its uniqueness need to survive in United States of America , it is a necessary to have MALAYAL VARTHA with us to safe guard our ethnic identity and Prestige. By accepting legitimate goals appropriate for its survival, this community has to come together under one name "Malayalees" and enjoy the many rewards of America and using Malayalam Vartha in our day to day life.